Complimentary snack boxes covered with advertising will replace food passengers usually pay for in a trial program for US Airways.
Instead of snack boxes that cost around $5 each, shuttle flight passengers will receive boxes lined with promotion from online luxury retailer Gilt Groupe, the Boston Globe reported.
In three weeks the trial program distributed 100,000 free snack boxes on shuttle flights from Boston's Logan Airport to New York and Washington.
The advertisements offer membership to Gilt as well as a discount deal.
The promotion was the idea of Air Advertainment founder Ryan D Matway.
"Back in late 2008 is when I got this crazy idea," he said.
"Why not bring the snack back on board for free, and give the advertisers this captive audience?"
It isn't the first time US Airways has brought advertising onboard its planes, with the company making $18 million a year from promotions on napkins, tray tables and air-sickness bags.