Your voicemail or answering machine message may be the first contact a prospective client has with your business. Here’s how to make it work hard for you.
If you're serious about attracting clients consistently, I believe you should use every single piece of marketing "real estate" you can. You want systems in place that pull in clients without you having to do much to make it happen.
One thing you can do to pull people in is something that many people (especially those who work from home) tend to overlook. Simply put an outgoing message on your voicemail or answering machine that describes exactly what you do, for whom, and what results they can expect.
The idea here is to have your voicemail explain what you do and how to give you referrals. So, instead of saying, "Hello, it's Gary, leave a message," you can say, "Hello, it's Gary of so-and-so business, helping (insert target audience) who struggle with (insert common problem) achieve more (desired outcome)."
Once you’ve stated exactly what you do and for whom, don't forget to list the best ways to reach you if you’re not answering your phone: your e-mail, your website, and your business tag line.
Oh, and don't forget to include a call to action, like inviting them to visit your website to sign up for your free offer or register for your next workshop.
There are lots of different ways you can use your voicemail message as a way to get new clients. Remember to keep it pretty short or people will not want to call back.
You'd be surprised how many people over the years have become clients of mine, when all they had originally was my phone number. They tell me that after listening to my voicemail, they visited my website, signed up for the e-zine, read my blog or connected with me on Facebook. Eventually, they’ve emailed or called me again to say they were ready to work with me. Not bad for the simple investment of time I made changing my voicemail message!
So create an outgoing message that can also act as a marketing tool, if it’s brief. Include your tagline and e-mail address if it is easy to remember, direct callers to your website, and make sure to tell them about your newsletter or list any upcoming workshops you are promoting.
You'll not only impress callers, you might just get a few new clients out of it.
What does your voicemail say? Does it help you get new business?
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For more from Deborah Jackson, head to www.flyingsolo.com.au, Australia's community for solo and micro business owners.